Making connections, anywhere

Aruba’s 20-year history has been marked by the vision to think differently. And while that has led to innovative technology, our mission has been about one thing—creating the connections that power businesses and the world. And we’re just getting started.

Aruba Values

Customer first, customer last

We don’t develop technology for technology’s sake—everything we do starts and ends with our customers.

Unconventional and innovative

We have never been a traditional networking company; since the beginning we had to change the rules to survive. This is reflected in everything we do.

Biggest, small company

Over the years, we’ve maintained our core value of being the biggest, small company—treating our customers and employees like family while remaining nimble and ahead of market shifts.

Why Aruba?

Recognized industry leadership

Aruba has repeatedly been recognized by third party analysts as a leader in Wi-Fi 6, switching, SD-Branch, and a visionary in Data Center networking. The world’s largest companies rely on us to provide a secure, AI-powered edge services platform that spans across campus, branch, data center, and remote working environments.

Forward-thinking innovation

Aruba has been at the forefront of innovation since its start, and has continued to make significant investments to deliver Aruba ESP (Edge Services Platform), the first platform that goes well beyond conventional network management to provide AI-powered operations, provisioning, orchestration, security, and location services from the cloud.

AI expertise

Combining over 18 years of proven wired and wireless network expertise with modeling telemetry data from over one million wired, wireless and SD-WAN devices, Aruba AI can identify anomalies and provide prescriptive recommendations that network administrators can trust. No other networking vendor has this level of AI expertise.

Network-as-a-Service Consumption

Rethink the traditional buy, build, and operate network model by consuming Aruba technology as-a-service. Aruba Network-as-a-Service delivers a fully updated, optimized, and secure network in a subscription-based model with no upfront capital expenditures required.

Aruba at-a-glance

Get to know Aruba, a Hewlett Packard Enterprise company.

$3B+Revenue in 2020
7Regions served worldwide

See what our customers are saying

The Walt Disney Company

In the happiest places on earth, technology plays an essential role — it supports the experience. And the more invisible it is, the more immersive the experience becomes.


“Central visibility and management are key. We can now see the overall health of the network in one place.”

Andrew Bleil, Corporate Network Team, Dropbox


"With Aruba and Aruba Central, our infrastructure can scale smoothly and seamlessly worldwide. Overall, we’re only scratching the surface and look forward to taking our networking platform to the next level."

George Hurtado, Director of Global IT Infrastructure, KEMET Electronics Corporation

Wi-Fi Bus

Innovative multi-agency Wi-Fi Bus proof of concept delivers connectivity to underserved communities using Aruba SD-Branch Gateways, Wi-Fi, and Central.

Vestavia Hills City Schools

"With teaching and learning changing every day, our secure, self-healing Aruba wired and wireless networking infrastructure ensures we can provide our students with the best digital environment, no matter what comes next."

Keith Price, Director of Technology, Vestavia Hills City Schools

The Pentagon

The Pentagon Modernizes Wired and Wireless Connectivity, Across All Classification Levels, with Aruba Infrastructure.

Black Fire Innovation

Aruba solutions to advance the future of hospitality in Black Fire Innovation incubator space.

Baystate Health

Baystate Health uses technology to drive healthcare innovations.


Leading global data analytics company transforms infrastructure and experiences across 30 countries with Aruba SD-Branch and Aruba Central.

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Dropbox logo
Pentagon logo
Black Fire logo
Verisk Analytics logo

More about Aruba

marketing leader presenting at a customer event


A unique combination of talents and a bold vision for the future.

Young employees gathered around a laptop and collaborating on a project


We like to call Aruba the smallest, big company. That means you have big time opportunities, but we feel like a family.

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News Releases

Read the latest in Aruba news so you can stay on top of networking innovations.

News Coverage

Find all the latest news, articles, and more coverage about Aruba.